3 Strategies to Make Repetitive Content Writing Easier
Some content writing is less than glamorous. In some cases, you’ll find yourself writing the same exact piece of content over and over again, each time with new words and a new angle in order to make...
View Article5 Tips for New Content Writers
Our industry is one that seems easy on the surface but is much harder in practice. Many, many people want to become content writers because of the freedom, fun, and simplicity of writing. The vast...
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Three Things Every Website Visitor NEEDS to See Before Contacting You
What exactly does it take to trigger someone’s desire to contact you? This is one of the first questions I ask myself when we take on a new client. What one thing can I do that will convince a...
View ArticleKeep Your Readers on the Edge of their Seat – Eager to Know More and Buy
A few months ago, I was researching a book for a client about copywriting. I came across a passage about the Zeigarnik Effect – the psychological principle showing that human beings can’t help but want...
View ArticleOne on One Customer Service with Content
What if you used content to make your customers feel special? What if you used content to answer a specific customer’s question? What if you couldn’t figure out a third bullet point to start this...
View ArticleHow to Write a Long Article for Your Website
Content is a powerful tool. It attracts people to you website, it engages them on important and interesting topics you are covering, and it generates new leads for your business. And sometimes writing...
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10 Best Podcasts for Small Business Owners
In May, Micah and I started a podcast about content marketing – the Great Leap Studios Content Marketing Podcast (we are a clever pair, aren’t we). But before producing our own podcast episodes we were...
View Article3 Cheap Places to Find Content Ideas
If you’ve been following the Great Leap Studios blog over the past two weeks, which I’m sure that you have since everyone in the world has been following this blog, you’ve probably seen our series of...
View ArticlePain Points and Psychotherapy SEO
Many of our clientele work in the field of psychology and hire us to write their mental health content. In the last few years we’ve worked with dozens of psychotherapists, psychiatrists, and counselors...
View ArticlePlanning Your 2015 Content Writing Budget
2015 is right around the corner, and for many companies that means that now is the time to plan your budget. For the small business that has not yet engaged in content marketing, the following are what...
View ArticlePepper Your Phone Number Around Emergency Services
At Great Leap Studios, home services represents a large percentage of our client base. These include industries like pest control, lawn care, home construction, electricians, plumbers, and more. Many...
View ArticleCase Study: Locksmith Content Rewriting
The Client: Great Leap Studios was contacted by a locksmith company. The company was a franchisee, part of a national locksmith franchise that gave each company their own website, complete with copy...
View ArticlePillar Content Writing from Great Leap Studios – An Introduction
SEO is always changing. It is up to businesses of all sizes to keep up with these latest trends. If you haven’t updated your website’s content style and strategy in the last few years, then you’re not...
View ArticleExamples of Solar Content and Blog Post Ideas
As the world warms, people are becoming increasingly more environmentally-friendly and conscientious with regards to their energy decision making. That is good news for the solar industry, which has...
View ArticleExamples of Mortgage Content and Blog Post Ideas
As mortgage interest rates remain low and more and more people seek out housing, the demand for home buyers has made the mortgage industry even more profitable. But mortgage companies are often faced...
View ArticleAutomated Content Writing Software: Is AI Coming to Content?
Have you ever wondered when your job is going to be automated? Artificial intelligence has taken over many different tasks in society, from serving food to creating cars to driving. Automation has...
View ArticleExamples of Roofing Content and Blog Post Ideas
Property owners typically don’t think about their roofs until they have a problem. When that problem arises, they need to find an experienced and knowledgeable roofing contractor fast, making the...
View ArticleExamples of Plumbing Content and Blog Post Ideas
Having a website is a must in 2021. But a website alone is not enough to be found. When a customer has a plumbing emergency or even needs a less urgent fix, they are likely to perform an internet...
View ArticleExamples of Landscaping Content and Blog Post Ideas
When you own a landscaping business, you likely advertise to clients in multiple ways. Maybe you place ads, brand your vehicles, and encourage satisfied customers to recommend you to others. But the...
View ArticleHow to Improve Your SEO with Long-Form Content
We often talk about how quality and quantity are equally important when it comes to content on your website. Generally, we also say that there is no “right” word count for your content as long as you...
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